No Plastics Coastal Project

Client: No Plastics Coastal Project

Project: Branding | Creative


No Plastics Coastal Project is supported by the Global Environment Facility Small Projects Grant Program (GEF SGP), United Nations Development Program (UNDP). The total cost of the project is 3.2 billion VND, of which, the funding from GEF SGP is 1.150 VND.

The project implementation time is 2 years, expected from May 2019 to May 2021.

The main activities of the project include: propaganda, training, organizing workshops to raise awareness about plastic waste; the effects of plastic waste on specific ecosystems, marine life, and health of the community; established and effectively organized models of self-management, 3R waste classification, plastic waste collection, proceeding to replicate in the whole province. At the same time, promote the participation of stakeholders in the realization of the strategic goal of solid waste management in general and plastic waste reduction in particular.


1.  Branding & Guidlines:

This logo includes 2 parts:
  • Image: The wave image swirling waste and sea creatures shows the perspective of plastic waste becoming a part of our ecosystem.
  • Text: translated into Vietnamese with “Không Rác thải Nhựa” – “Ven biển” and English with “No Plastics” – “Coastal”. For specific local use, location will be added next to “Ven biển” and “Coastal”.



This logo goes with Vietnamese and English for 5 provinces of Quang Ninh, Da Nang, Binh Dinh, Binh Thuan and Bnh Duong.



Single Color Tint

Positive mode

Negative mode in blue

Negative mode in green

Negative mode in orange

Negative mode


Color Usage & Typography: